At the heart of modern live

At the heart of modern live


Welcome from our CEO Jens Birgersson on sustainability and modern life

“We need to continue working hard to produce even better products and leaving a smaller footprint in the process – that includes thinking sustainability into our products, operations, and R&D as well.”


Click here to view video interview with CEO Jens Birgersson discussing ROCKWOOL's approach to sustainability."
our purpose

How we enrich society

Our purpose is simple and compelling: to release the natural power of stone to enrich modern living. ROCKWOOL products save energy and water and reduce CO2emissions, protect buildings from the spread of fire; reduce waste; improve acoustic comfort, building performance and aesthetics; and enhance Precision Growing, thereby improving the efficiency of fresh food production.

Stone is our core raw material and the bedrock on which our business is based. It is naturally resilient and essentially inexhaustible as the earth makes 38,000 times more rock every year (through volcanic and oceanic activity) than we use to make stone wool.

While the stone we use may be millions of years old, what we do with it is cutting-edge. Every day, ROCKWOOL colleagues are developing and applying new technologies to release yet more potential of stone wool to enrich modern life.

The Royal Arena in Copenhagen
ROCKWOOL insulation and acoustic products contribute to creating enjoyable guest experiences – as well as to the sustainability and recyclability of the building